On August 3rd, 2013, I did my first ever online promotion. I was nudged to do this by the wise and benevolent bestselling author Martin Crosbie. He really is a super swell dude. I decided to try to keep the momentum going for my latest book, Mr. Pish Goes to the Farm, which was released back in June. The planning for this promo started in June, in fact. After the book was out for two weeks, I raised the price of the book from the introductory offer of 99 cents to $2.99. This way, when the promo sale price dropped back to 99 cents, people would feel like they were getting a deal, indeed!
If you want to know more about this promotion and how it worked out (or didn’t work out, depending on your point-of-view), please click here: http://www.indiesunlimited.com/2013/08/14/a-wild-ride/